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Los Angeles Times Shares Authenticity 50 mission to bring back American made bed sheets.

"The husband-and-wife team has scoured the country for partners that would allow their company to produce bedding
made in the U.S., in the process learning what makes a great set of sheets. We spend as much as one-third of our lives asleep. It only makes sense to invest in a good night's rest by finding the perfect set of sheets..."

"Unlike other companies that claim their products are made in the U.S.A. based on where their cotton is grown or their bedding is sewn,Authenticity50offers sheets that are made domestically from seed to stitch. The cotton is grown in the San Joaquin Valley; the thread is spun in Georgia; and the fabric is woven, cut and sewn in the Carolinas."

"From the cotton to the weaving of the fabric, to the final cut and sew - all of it done here. And they're not just making bedding, they're using their fabric to make masks too. Keeping their workers on the job and donating more than 20,000 masks. Now there's a gift idea that will keep giving."

"Online shoppers “are often confused or concerned about where the products come from,” Jimmy MacDonald, co-founder of Authenticity50, said by email. They “can be misled to believe that an item is made here, because the company is based in the USA, or the item may be ‘designed in the USA.’ ”

“Every consumer has a right to know what they are buying, and retailers have a responsibility to provide honest transparency and clear information,” MacDonald said."

"The Authenticity 50 A50 Duvet Cover was a previous pick, but as of December 2021, it has been mostly unavailable for over a year. If the stock issues get resolved, we’ll add it back in as a pick. If you find it in stock, we still think it’s a great duvet cover. Weighing just under 2 pounds, it’s the lightest percale cover we tried (compared with 3 pounds for both the Brooklinen and Restoration Hardware covers, two other lightweight options), but it’s still comfortable and warm to sleep under. We also appreciate that everything on this cover, from the buttons to the corner ties, is made in the United States.

The problem most consumers face when buying towels is the limited information on labels and packaging, making it hard to know exactly what you’re getting. “Industry brands have done a good job of obfuscating the facts, offering few details,” says Jimmy MacDonald, co-founder ofAuthenticity50, which offers cotton home goods.

"The problem most consumers face when buying towels is the limited information on labels and packaging, making it hard to know exactly what you’re getting. “Industry brands have done a good job of obfuscating the facts, offering few details,” says Jimmy MacDonald, co-founder of Authenticity50, which offers cotton home goods."

"THE ALL-AMERICANS

Authenticity 50 founders Jimmy and Stephanie MacDonald.Authenticity 50.

Steph and Jimmy MacDonald launched Authenticity 50 a year ago, selling entirely American-produced percale cotton bedding at an accessible price...

While not certified as organic, the sheets are free of toxic chemicals, Jimmy says, and the manufacturing process has one of the lowest carbon footprints in the industry."