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Essential Cotton Towels

  • Want that spa feeling at home?

    Plush and absorbent - our thick, 100% cotton towels will wrap you in comfort. We start with the finest Supima® cotton loops and American-cotton base from family-owned farms in California and the South as our foundation. The towels are then proudly woven at a state-of-the-art facility in Georgia by the same manufacturer that weaves spa towels for 5-star resorts around the world - so you know you're getting the best.

    In addition to their fluffy 800 gsm weight (25% heavier than most towels) we use an over-sized design to keep you covered and warm. Just as important as the great product your purchase supports local communities, jobs and industries from coast to coast - 100% Seed-to-Stitch® Made in USA cotton towels. Save 15% when you purchase a bath bundle.

    • Bath Towel: 1x Bath Towel.
    • Hand Towel - set of 2: 2x Hand Towels.
    • Wash Cloth - set of 2: 2x Wash Cloths.
    • Bath Bundle includes: 2x Bath Towels, 2x Hand Towels, 2x Wash Cloths. (Save 15% when purchased as a bundle.)
    • Made of 100% USA grown cotton - 100% Supima cotton loops.
    • Oversized: Our towels are larger than normal towels. We don't skimp on the good stuff.
    • A family-owned farm in California grows our Supima® cotton. Less than 1% of all cotton produced meets the standards to be labeled Supima®.
    • Weight: 800 GSM for a thick, spa experience.
    • FREE SHIPPING in the USA.
  • Size Dimensions
    Wash Cloth 16 x 14
    Hand Towel 30 x 16
    Bath Towel 62 x 30
    Width x Length x Depth in inches
All deliveries are carbon neutral
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“They shipped the next day, and arrived 2 days later. I followed the first wash instructions, and these are like the best spa towels I have ever used. Made in USA from seed to stitch. Cant beat it.”

- Kevin B

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Free & Fast Shipping

Get your order in-hand faster. 2-day shipping is on us.

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100 Night Sleep Trial

Order without worry. You can return your order at no cost within the first 100 days.

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Seed-to-Stitch® Made in USA

Be proud of what you buy. Back a local & transparent supply chain.

Detailed product images of authenticity50 made in usa cotton bath towels, so soft and heavyweight with an oversized design
Detailed product images of authenticity50 made in usa cotton bath towels, so soft and heavyweight with an oversized design

A perfect post-shower wrap

Do you love the thick, cozy towels you get at the spa? Authenticity50’s towels are modeled after thick spa towels and made at facility that specializes in the highest quality hospitality towels. You want a towel that is soft, but won’t fall apart after a year of daily use. We went through 20 samples working with our manufacturers to find the right yarns, 800 GSM weight, and cotton to make a plush towel that dries you fast and then dries fast.

A towel is something that you use every day. Make every day a bit more comfortable with soft towels that are comfortable and made to last.

Frequently Asked Questions

Authenticity50 Essential Cotton Towels are overweight at 800 gsm and our bath towels are oversized at 30 in x 62 in.

The Bath Bundle includes 2x Bath Towels, 2x Hand Towels and 2x Wash Cloths - and you save 15%!

We take care of our customers and offer free shipping for orders to the lower 48 states, as well as Hawaii, Alaska, and APO. Orders are typically shipped within 1 business day, and most orders are delivered in 2 business days.

  • We recommend you wash your towels before your first use. This will assist in the break-in process and soften them up slightly. Remember, these towels will soften with time, use and washes.
  • WASHING: Authenticity50's Supima cotton towels will last for many years if treated carefully. When washing your Authenticity50 towels, wash on 'warm'. . 
  • Add 1/2 cup of Distilled White Vinegar to your rinse cycle every month or two. It will help your towels stay soft and absorbent. 
  • We recommend drying on low heat. The Supima cotton dries faster than regular cotton and over-drying is the leading way to ruin fine towels, fabrics and sheets. 
  • Size Dimensions
    Wash Cloth 16 x 14
    Hand Towel 30 x 16
    Bath Towel 62 x 30

    Customer Reviews

    Based on 293 reviews
    96%
    (280)
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    (5)
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    (5)
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    S
    Shari M.
    Cal King Sheets

    The most comfortable and cool feeling sheets. I wish the top sheet was larger for Cal King as it tends to pull out of being tucked under the mattress.
    But always a good feel sleep.

    S
    Stephanie W.
    Great quality products

    I exclusively use this brand for towels & bedding. High quality, long lasting, super soft. Highly recommend.

    H
    Heather L.
    Bath Towel

    This bath towel is beautiful - it's thick, soft, very generous in size and absorbs water instantly - these towels are spa-like - just perfect. Again the quality is outstanding like everything else from A50 - thank you!!

    H
    Heather
    Love these towels

    Absolutely love these hand towels - the feel and weight are perfect - outstanding quality - top of the line - will be back for more! Thanks guys!

    C
    Carolyn L.
    Bath towels

    My family loves these bath towels for their softness and thickness. The set is very luxurious and I will buy more when needed.

    Manufacturing images of authenticity50's super soft and plush made in usa cotton bath towels, made in Georgia
    Manufacturing images of authenticity50's super soft and plush made in usa cotton bath towels, made in Georgia

    Made in USA from Seed-to-Stitch®

    Our 100% cotton towels start with the finest American-cotton base from family-owned farms in California and the South as our foundation. That cotton is spun into yarn in Georgia and North Carolina, then woven into terry fabric in Georgia. It’s then transported to South Carolina where it’s finished, cut and sewn.

    Every time you use our Essential Cotton Towels you’ll be proud your purchase supports local communities, jobs and industries from coast to coast - 100% Seed-to-Stitch® Made in USA cotton towels. No compromises on quality.

    Authenticity50 founders on Los Angeles Times home and design section

    We're Jimmy & Steph

    Everyone told us it’s impossible to make textiles here in America. We didn’t listen and launched Authenticity50 via Kickstarter in 2015. 

    In business for over 7 years we’re proud to be the first company dedicated to bringing back American-made bedding and bath products. We’ve even expanded our collection to include cotton sheets, blankets, pillows, duvets, and towels - 100% Seed-to-Stitch® Made in the USA!

    We hope you'll join us in our mission to support American workers and make the best products here, at home.

    Imports are a dirty business - we're cleaning it up.

    Other towels: 7,500 miles traveled

    Essential Cotton Towels: 2,300 miles traveled

    Container ships contribute more to climate change than all the cars on the planet. You're making a greener purchase when you order with Authenticity50 simply because there's ZERO smog-belching container ships used in our supply chain.

    You can rest easy each night knowing your new towels traveled just a fraction of the miles to make it to your door. We work with the cleanest finishers and manufacturers in the business to reduce both our carbon and chemical footprints.

    imported container ship causes pollution and smog

    U.S. Based Customer Service

    Do you hate how most companies outsourced customer service to a call center in some far off country? We do too.

    If you ever have an issue with your product you can reach out to our US-based Customer Service team by clicking HERE and we'll take care of you.

    And don't forget you have 100 nights to test any product you buy from us. If you don't like it we'll pay return shipping and issue a full-refund.