We founded Authenticity50 to make the best performing bedding in the world while also being the most ethically manufactured with the most environmentally friendly supply chain. If that sounds like a high bar, it is, but it’s not enough - we also wanted our products to support local communities and workers. We quickly learned that in order to accomplish this mission we’d have to make our products Seed-to-Stitch® in the USA. You see, we want you to be proud of your purchase, knowing that it supports a better world, a greener planet and is the best product you can get.
Do you want to learn more about our journey? Please read on.
We founded Authenticity50 to make the best performing bedding in the world while also being the most ethically manufactured with the most environmentally friendly supply chain. If that sounds like a high bar, it is, but it’s not enough - we also wanted our products to support local communities and workers. We quickly learned that in order to accomplish this mission we’d have to make our products Seed-to-Stitch® in the USA. You see, we want you to be proud of your purchase, knowing that it supports a better world, a greener planet and is the best product you can get.
Do you want to learn more about our journey? Please read on.
Making Our Mark
A search goes cold
After getting married we were on a mission to only buy Made in America products for our home. We searched high and low, but quickly found out that Made in USA bedding was nowhere to be found, having been offshored decades ago. This didn't sit right with us. We thought long and hard and finally decided we needed to change that.
200% funded
In August of 2015 we launched our Kickstarter having absolutely no clue about the process, no experience in marketing and no advertising budget. Despite that we raised over $40,000 - more than doubling our funding goal! It was a simple reassurance that people do care about their products and how they are made. We are forever grateful for those initial funders who helped put us in business.
Annnnd we're live!
We launched our website and started selling direct as soon as we fulfilled orders from Kickstarter and had inventory on our shelves.
A feature to remember
The Los Angeles Times featured our story and transparency about bedding on the front page! Our website went crazy and we sold out in just a few hours.
Pillows, Towels & Blankets - oh my!
We expanded our product line beyond the world's best bed sheets to launch our extremely popular Essential Cotton Towels, Custom Comfort Pillows and Heritage Blankets. We also updated our logo to reflect the strong Made in USA brand we've become.
Stepping up to help
We couldn't just sit back and watch the country struggle during the COVID-19 pandemic. With your help we raised over $30,000 to manufacture more than 20,000 ppe masks for health care providers in dire need. Check out our Community Impact page for more about how we give back.
Another national airing
Authenticity50 had the incredible honor of being featured on ABC World News Tonight with David Muir for the 3RD YEAR IN A ROW!
Our beautiful country - as a color palette
To get color inspo for this two time Good Housekeeping® Best Bedding Award winner, we looked around the country... literally! With the introduction of Island Sand & Cascade Gray in 2022, we now offer our popular Heritage Blankets in 5 gorgeously bold colors.
A Fabulous Friendship
HGTV’s Dave & Jenny Marrs are big fans of our Made in USA products and mission. Whether it’s outfitting their vacation rental with our home goods in their 2021 spin-off Fixer to Fabulous: Welcome Inn or stocking our Heritage Blankets in their Marrs Mercantile since 2023, we’re grateful for their support! Be sure to watch the new season of Fixer to Fabulous coming in 2025!
New Sheeting Line
After launching in April 2024, our Heritage American Sheets quickly became a household staple across the country! Our secret? The American Weaving heyday. With a vintage meets modern appeal, our soft cotton sheets are reminiscent of bedding from decades ago. Expertly crafted and locally made by the best in the textile business today.
Why should I support Authenticity50?
We strive to do better
After decades of offshoring in the textile industry...the damage is done and we are still feeling the effects. Hundreds of small manufacturing communities across the country have all but disappeared just so companies could save a few dollars in the moment. We are proud that every single product we make is entirely made 100% in the USA from Seed-to-Stitch® and always will be. We are working on building these small towns back, one product at a time.
The highest quality components
Here at Authenticity50 we do not cut corners. Every single component that goes into our products has been vetted to ensure our customers are getting the very best quality and value. From the softest US cotton, down to the strongest threads - we spare no expense. Just ask the folks that manufacture our duvet cover buttons, because of their durability these are the same buttons used by the United States Armed Forces.
We're transparent, we're authentic
No stockholders, no corporate board, no venture capitalists. We are real people, like you, trying to make an honest living while raising our family and doing something valuable. The products we manufacture and sell to you are the exact same products we use in our home. We strive to conduct business in the most meaningful way. We wanted to create a business that our children can be proud of, and one that you and other customers can be even more proud to support. It is our commitment and promise to always be straightforward and honest with our customers.
Giving back to Veterans
Every Veterans Day we host our annual "Veterans Day Give Back Campaign" to benefit the EOD Warrior Foundation. EOD Technicians are some of the most selfless folks in the military and we are proud to support them each year. With your help, we've contributed over $10,000 (and counting) to support these brave veterans and their families over the years.
$10,000
Donated to the EOD Warrior Foundation
The Cleanest Supply Chain in the Industry
We’ve assembled what we believe is the cleanest supply chain in the international bedding industry.
American manufacturing is cleaner and better for the environment...period. Overseas facilities are not held to the same environmental and pollution regulations as U.S. makers and it clearly shows! Textile dying pollution is one of the nastiest results of the import bedding industry. Rivers and other bodies of water often fall victim to these nasty chemical dumps from overseas plants.
Local manufacturing is cleaner manufacturing. Most of Authenticity50's products travel less than 1,000 miles from start to finish, compared to up to 20,000+ miles for bedding and towels made overseas. The cargo ships used to transport raw cotton and finished fabric create more pollution than ALL the cars on the planet combined.
Another big shock is the fact that ‘organic’ cotton is not truly organic (NY Times). With little oversight and transparency in their supply chains, most big brands and their customers are deceived with a lower quality cotton being masked under a higher price. The math just doesn’t make sense. Every year the sale of organic cotton products well exceeds the weight of organic cotton that is grown. This deceit comes from a lack of due diligence in supply chains. Even the organic certifications don’t amount to much.
We research and verify our supply chain along with what we call ‘handshake’ due diligence. We meet with our manufacturers all the time, have great relationships with them, know about them and their families. They’re never more than a few hours flight away - compared to flying halfway around the world. We visit them multiple times a year - it’s our favorite part of the job.
Oveseas Textiles
U.S. Textiles
"The impacts of your company are numerous; from your mission statement to it’s execution A50 demonstrates true commitment to American values, and the strengths and occasional limitations of what I call “ethical capitalism”, where the deep inputs and outputs are evaluated, with the ultimate emphasis being customer satisfaction mindful of broader civic impacts."
"We are so proud to own Authenticity 50 pillows and are recommending you to everyone we know. Thank you for keeping jobs here in America! We will continue to support you whenever we need bedding."
"I have bought several blankets for gifts and for myself. Also the towel bundle which is a great price. We are so committed to buying from made in the USA companies and this company is one of the best. We will continue to buy here at Authenticity50."
Attention to Detail
We speak to our manufacturers to get the right specs - so you don't have to.
Comfort Temp Duvet
Filled with ethically raised wool for the best temperature regulation.
Heritage Blankets
A timeless herringbone weave that looks as good as it feels.
Essential Cotton Towels
Ultra soft and absorbent ringspun cotton for a plush towel that dries well.
Come join us
We hope you’ll join us on our journey to make the best bedding and home goods in the world. The best quality - best for the environment - and most ethically manufactured products in the world. When you purchase from us you support local communities and workers across the country - and 100% of your dollars are kept on shore and reinvested in this country and its people.
