Community Impact
We strive to go beyond creating quality home goods. We want to make this country a better place - any way we can.
Since our founding in 2016, we've created and run giveback campaigns and fundraisers to support communities in need across the country. With the help of the amazing A50 community, we've donated products and thousands of dollars to many incredible organizations.
We're so proud to make a positive impact on our community. Keep reading to learn more about our impact!
Table of Contents:
- EOD Warrior Foundation Campaigns
- COVID-19 Mask Campaign
- LA Wildfire Relief
- North Carolina Hurricane Helene Relief
- Maui Wildfire Support
- Houses for Warriors
- Hurricane Harvey Relief Fund
- Green Beret Foundation
- Additional Organizations
EOD Warrior Foundation Campaigns
Explosive Ordnance Disposal (EOD) Technicians are the brave individuals who lay their lives on the line to protect soldiers and civilians. They're in charge of locating, identifying, and disposing of bombs - often at great personal risk. The EOD Warrior Foundation (EODWF) serves this EOD tech community and their families through financial support, resources, educational programs, and peer-to-peer & morale support.
We're immensely proud of the incredible work that EOD techs and the EODWF do. For years, we have shown our support through various Veterans Day and Memorial Day campaigns. To date, we've raised over $10,000 for the EOD Warrior Foundation!
Check out our EOD Warrior Foundation page for more info about the EODWF and get updates about upcoming campaigns!
COVID-19 Mask Campaign
At the beginning of the COVID-19 pandemic, many hardworking Americans stepped up to offer immediate help. Healthcare workers worked around the clock and local manufacturing plants spent their long shifts making as much protective equipment as they could.
When we heard there was an incredible team of American manufacturers coming together to make face masks, we immediately joined. Our part? Donating the cotton fabric needed to make this much-needed PPE.
We raised over $30,000 to manufacture more than 20,000 PPE masks for pediatric hospitals, facilities, patients, and staff nationwide. We’re so proud to have been involved in such an amazing initiative!
Check out the medical heroes who received A50 masks:
"We want to express our gratitude to all those who made it possible, from those who spun the yarn, wove it into fabric, sewed it into masks, the generous donors and Authenticity50 for coordinating all this. While these heroes faces are covered, you can still clearly see the smiles in their eyes!"
-Atrium Health
LA Wildfire Relief
In January 2025, a series of devastating wildfires spread through Southern California. We kept close contact with our friends and colleagues in the area, including our pillow manufacturing team and their families. Authenticity50 also has its roots in Los Angeles, so we knew we needed to play our part in supporting this city.
For every Custom Comfort Pillow sold, we donated $10 to the California Fire Foundation. This organization has been providing emotional and financial support to California firefighters and the communities they protect since 1987. By the end of the weekend, we raised $1,100.
North Carolina Hurricane Helene Relief
In September 2024, the Southeastern US was hit by Hurricane Helene - one of the deadliest mainland U.S. hurricanes in recent history. When we checked in with our North Carolina manufacturing partners, colleagues, and friends, they suggested we raise awareness by holding a fundraiser.
We sprung into action and had a weekend-long giveback campaign. Customers saved 10% site-wide and we donated 10% of all proceeds to the North Carolina Community Foundation. We surpassed our donation goal, raising $1,600! This organization works with non-profit and charitable organizations across North Carolina to provide emergency relief to the millions affected.
Maui Wildfire Support
In August 2023, Hawaii was hit by one of the worst series of wildfires in recent US history. This immense tragedy hit especially close to home for our co-founder Steph. She was born & raised in O’ahu, HI, and has cherished memories of visits to Maui and the town of Lahaina.
We launched a blanket giveback campaign to help support the families and communities who suffered such a big loss in the fires. For every Island Sand or Coastal Blue Heritage Blanket purchased, we donated $30 to the Hawai'i Community Foundation. We were able to exceed our original donation goal, raising $2,000!
Houses for Warriors
Veterans are 50% more likely to experience homelessness than any other American. To combat this issue, the fantastic crew at Houses for Warriors works to help at-risk military veterans and first responders navigate a self-sufficient life after serving by providing them with a safe, full-furnished living space. Their mission is to give our nation's heroes a hand UP, not a handout.
During Independence Day weekend 2023, we ran a "Buy One, Give One" campaign. For every order placed, we donated a pillow to Houses for Warriors. This campaign was a huge success, and we were able to donate 85 pillows!
Hurricane Harvey Relief Fund
In August 2017, Texas and Louisiana were flooded by Hurricane Harvey - a catastrophic, Category 4 hurricane that impacted millions of Americans. We watched in horror as lives were lost, families were displaced, and entire livelihoods were destroyed in days.
As the storm started dissipating in early September, it was clear that there was a lot of work that needed to be done to rebuild these communities. Through our 2017 Labor Day weekend sale, we were able to raise $2,160 for the Hurricane Harvey Relief Fund - surpassing our fundraising goal!
Green Beret Foundation
The United States Army Special Forces (also known as the Green Berets) are an elite group of soldiers who keep Americans safe locally and overseas. They're tasked with some of the most complex missions in the military, such as unconventional warfare, foreign internal defense, and special reconnaissance.
Since 2009, the Green Beret Foundation has been dedicated to providing Green Berets and their loved ones with assistance and opportunities. To date, they've helped more than 15,000 Special Forces families.
Over Veterans Day weekend 2017, we donated $20 of each set of sheets we sold to this organization. By the end of the weekend, we were able to raise over $1,000!
Additional Organizations
Learn more about some other organizations we've proudly donated to over the years.
