about us
about us

Values Driven

The American dream wasn’t something we really thought about as kids. We were fortunate enough to witness it all around us--in our schools, communities, and, most of all, at home.

We were each raised by parents who supported their families with their local small businesses. They worked tirelessly to provide for us, while building something they were very proud to call their own. From them, we learned values like hard work, honesty, kindness, and perseverance--values we lean on daily at Authenticity50.

As newlyweds several years ago, we attempted to outfit our home with high-quality, American-made goods, shopping for endurance and craftsmanship above all else.

But when it came to bedding, we couldn’t find anything. We were stumped.

Learning that the domestic textile and sheeting industry had nearly vanished from the US, we realized that the problem was bigger than finding the right set of bed sheets--jobs, communities, even whole towns were at stake.

On a mission to bring bedding back home, we set out to deliver long-lasting, luxury products at an incredible value to customers--authentically made in the 50 states, from Seed-to-Stitch®.

Our local manufacturing supply chain and production process supports over 1,000 skilled workers from coast-to-coast with our products. We hope you are as proud to purchase and own Authenticity50 goods as we are to make them right here.

Thank you for your support!

Jimmy & Steph MacDonald

Authenticity50 Co-Founders


Our sheets are what we call ‘seed-to-stitch®’ made in the USA. The entire manufacturing process and every single part of our product - from growing the cotton, to spinning the yarn, to weaving the fabric, to our military-grade buttons, recycled packaging, and woven tags - is made here. It requires over 500 American jobs to produce, from coast-to-coast.

Authenticity50 was founded on the belief that we can make the finest home goods in the world, authentically in the 50 States. We don't compromise on quality or values. We don't manufacture overseas and we never will.

Honest Bedding, Made in USA

In 1960: 90% of textiles used in American households were produced here. Today: less than 3%. We are reversing this trend. We’ve partnered with the best factories to produce the best products.

Our products will never be the cheapest but they will always be the best value. We're not imported. We're UNIMPORTED.

We hope you join our movement to bring luxe home goods back to the States - one sheet set at a time. Thank you for your support!

Our Prices

Decades ago, the price of something was based on where it was made, and what it was made out of. Sadly, that's no longer the case.

No Middle-Men

These days you're paying for Super Bowl commercials, billboards in Times Square, and myriad other non-essentials that drive up prices without adding value. Huge advertising budgets are paid for by using cheap labor and materials overseas.

Direct to You

We've cut all of that out. With our sheets, you're only paying for what you get: luxury quality bedding, made from the finest cotton in the world at the best factories in America. And, we sell our sheets direct to you - straight from the factory floor to your bedroom - without a middleman retailer or their mark-up.

Fair Prices 365 Days a year

We don't markup our prices to $400 a set so we can put them on sale for $250 and convince you that's a deal. Instead we offer the same prices, 365 days (and nights) a year - so you know you're getting a fair price. Our products are not cheap but the pricing is fair to you, our hard-working manufacturing partners and us.