Fabric design

Think about the most amazing sheets you've slept on at a great hotel.
That deep, luxurious sleep makes you want to stay in bed. We set out to design those same sheets - click the tabs below for the choices we made, the reasoning behind those choices and the truth about bedding.

THE TRUTH ABOUT THREAD-COUNT

“Now you see 1,000 thread count sheets but you just can’t get that many threads on a loom,” says Pat Slaven, a textile expert at Consumer Reports.

220 VS 1,000

An honest 220 thread-count sheet has 100 vertical threads and 120 horizontal threads. A 1,000 thread-count sheet also has 125 vertical threads and 125 horizontal threads. But the manufacturer uses a thread that has 4 plys (ie, it’s made from 4 thinner threads twisted together) and then quadruples the count.

THEM: CHEAP MULTI-PLY YARN

More often than not, this 4-ply thread is made with cheaper, weaker cotton that requires the extra plys because it’s less durable. So, in most instances, a higher thread-count is actually an indicator of an inferior product.

A50: FINE SINGLE-PLY YARN

At Authenticity 50, we use the highest quality American-grown cotton. This allows us to spin an extremely fine yet durable single-ply thread. And that thread makes for a much softer, and longer lasting fabric. So you can enjoy our sheets for years to come.

PERCALE WEAVE

THE 5-STAR HOTEL WEAVE

5-star hotels have known for a long time that the Percale weave sleeps better - and that's why they all choose Percale, rather than Sateen, for their sheets.


PERCALE

Pros:

  • Crisp hand-feel
  • The longer you use them, the softer they get
  • Highly breathable: provides a ‘cool’ sleep on warm nights and a ‘warm’ sleep on cool nights
  • Extremely durable
  • Easy to care for

Cons:

  • Expect wrinkles, especially with no formaldehyde-based wrinkle treatments
  • Non-shiny appearance

SATEEN

Pros:

  • Smooth hand-feel
  • Shiny appearance
  • Slightly more wrinkle-resistant
  • If you have highly sensitive skin Sateen may work better

Cons:

  • Less durable
  • More susceptible to pilling
  • Doesn’t breathe as well
  • Shine fades with washing / use

AMERICAN GROWN COTTON, THE FOUNDATION OF A GREAT SLEEP

There’s a reason the American-grown cotton is some of the most popular in the world and it shows in the product. It's a clean, simple supply chain that supports local workers and agriculture. And it's cleaner and more efficiently grown than overseas cotton - and btw it uses ZERO container ships to transport across the globe for the lowest carbon footprint! 

American grown cotton

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100 Night Sleep Trial

Order without worry. You can return your order at no cost within the first 100 nights.

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Free & Fast Shipping

Your order will ship same day or next business day. You can expect it to arrive in 2-3 days. See details HERE.

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U.S. Customer Service

If you can't find the answer in our extensive FAQ you can reach our support team by clicking HERE.

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Carbon Neutral Shipping

Your order is shipped with the environment in mind. We've removed 10,000 lbs of emissions just in the last 2 years.

Customer Reviews

Based on 379 reviews
96%
(362)
2%
(9)
1%
(4)
0%
(0)
1%
(4)
M
Mohammed

Great quality and warm

H
Heather

Prefect thickness and well made.

D
Dana H. (Seymour, Indiana)
Heritage blanket

It’s the perfect one person size, not real bulky, and soft.

J
James M. (Santa Ana, California)
Lovely blanket

I bought this throw because it also helped the Maui fire victims. But the blanket is great.

One anecdote illustrates how good it is. My daughter had packed her bags for her return to college, including her down comforter. So she walked out to the living room and looked at all the blankets we have (we have a lot), and picked the A50 one, saying “I like this blanket it’s so soft”

My daughter used to sleep with her weighted blanket, and we have other lightweight down comforters, but the A50 was preferred over all contenders.

I can’t speak yet to it’s longevity, of course.

P
Paula (Mount Prospect, Illinois)
5 stars

These heritage blankets are very well made with high quality materials and excellent craftsmanship. There is so much attention to detail and most importantly, the blankets feel great! Love the blankets!