Designed for Comfort

Honestly crafted for great sleep

Think about the most amazing sheets you've slept on at a great hotel.
That deep, luxurious sleep makes you want to stay in bed. We set out to design those same sheets - click the tabs below for the choices we made, the reasoning behind those choices and the truth about bedding.
  • Thread-Count
  • Percale
  • Supima Cotton

THE TRUTH ABOUT THREAD-COUNT

Now you see 1,000 thread count sheets but you just can’t get that many threads on a loom,” says Pat Slaven, a textile expert at Consumer Reports.

250 VS 1,000

An honest 250 thread-count sheet has 125 vertical threads and 125 horizontal threads. A 1,000 thread-count sheetalso has 125 vertical threads and 125 horizontal threads. But the manufacturer uses a thread that has 4 plys (ie, it’s made from 4 thinner threads twisted together) and then quadruples the count.

THEM: CHEAP MULTI-PLY YARN

More often than not, this 4-ply thread is made with cheaper, weaker cotton that requires the extra plys because it’s less durable. So, in most instances, a higher thread-count is actually an indicator of an inferior product.

A50: FINE SINGLE-PLY YARN

At Authenticity 50, we use the highest quality, extra-long staple Supima® cotton. This allows us to spin an extremely fine yet durable single-ply thread. And that thread makes for a much softer, and longer lasting fabric. So you can enjoy our sheets for years to come.

THE 5-STAR HOTEL WEAVE

5-star hotels have known for a long time that the Percale weave sleeps better - and that's why they all choose Percale, rather than Sateen, for their sheets.

PERCALE

Pros:

- Crisp hand-feel

- The longer you use them, the softer they get

- Highly breathable: provides a ‘cool’ sleep on warm nights and a ‘warm’ sleep on cool nights

- Extremely durable

- Easy to care for

Cons:

- Expect wrinkles, especially with no formaldehyde-based wrinkle treatments

- Non-shiny appearance

SATEEN

Pros:

- Smooth hand-feel

- Shiny appearance

- Slightly more wrinkle-resistant

- If you have highly sensitive skin Sateen may work better

Cons:

- Less durable

- More susceptible to pilling

- Doesn’t breathe as well

- Shine fades with washing / use

SUPIMA COTTON, THE FOUNDATION OF A GREAT SLEEP

"Extra-long staple Supima cotton is the crème de la crème in the cotton world" -GEAR PATROL

There’s a reason the American-grown Supima® cotton we use costs more than 2x the price of regular cotton, and it shows in the product. It's finer and more expensive than Egyptian Cotton and traditional Pima cotton. Its extra-long staples allows us to spin an extremely fine yet durable single-ply thread, which results in a softer, more breathable, and longer lasting bed sheet.

EXTRA-LONG STAPLE

In fact, Supima® is 35% longer than regular cotton, which makes the fiber 45% stronger and considerably softer. Supima® accounts for less than 3% of the cotton grown in the United States, and comes fully certified by the Supima® association.

VERIFIED AT THE SOURCE

What’s more, the provenance of Supima® cotton is verified at every level of the manufacturing process by the American Supima® association, who also requires that all companies get a license in order to use Supima® in their products.

WHY NOT EGYPTIAN OR PIMA COTTON?

Most Egyptian Cotton is not grown in Egypt; in fact it is mostly grown in China or India. According to this article in the WSJ "The Cotton Egypt Association, which licenses the trademark and certifies suppliers, estimates that 90% of products labeled “Egyptian cotton” are fakes". There are similar issues with Pima cotton where the cotton is often not verified.  

GROWN IN CALIFORNIA

Our Supima® cotton comes from a farm in the San Joaquin Valley of California - just a few hours from the Authenticity 50 headquarters - that has been family owned and operated for more than 50 years. Not only is their cotton the best in the country, it’s some of the best in the world, and the perfect foundation for our sheets.

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