Seed to Stitch // Our A50 Blog

An overview of what happened in 2020, and a look at 2021 and the upcoming holiday season. It gets into the nitty gritty - giving you a level of transparency and understanding of our business that you just won’t find from other companies. We believe it is important and helpful for you all to understand what’s been going on ‘behind the seams’ each year, and many of you have expressed appreciation that we do so. We’d like to thank you all so much for your continued support of A50, and for taking the time to read this.

While Earth Day only comes once a year, here at Authenticity50 we strive everyday to contribute to taking care of our planet. There are many reasons to support American manufacturing, but one you may not immediately think of is the fact that a streamlined local supply chain is much better for the environment versus anything produced abroad.

We don’t know about you, but we spent a LOT of the last year indoors. Now, the weather is beginning to warm up again and we’re excited to spend more time outside! While we won’t be cooped up indoors as much, we can use the new season as an annual reminder to refresh our homes.

We’ve compiled our favorite products below to help you transition your home from Winter to Spring.

If you're searching for the best bath towel, there's a few things to make sure you look for.Most people want a bath towel that is super soft, absorbent, generously sized, and made to last. After years of research, we've developed a towel that achieves all of this and even more.

If you're in the market for a new duvet (comforter) to keep you warm during those cold Winter nights, you've probably come across the dilemma of wool vs. down. To clarify, wool comes from the coat of animals such as sheep, goats and llamas. Down is typically derived from duck or goose feathers. If you're not sure which is right for you, keep reading.

The key to a great night's sleep is a pillow that offers you comfort while also offering the right amount of support you need to reduce back and neck pain. Regardless of how you sleep, we've taken the guesswork out of your pillow search. Read on to learn the best pillow for back sleepers, side sleepers and stomach sleepers.

We’re back at it for our annual State of A50, the 3rd one since 2017. We know you appreciate receiving these updates, and the transparency that we’ve shared in building this business, so let’s dive right in and let you know what’s been happening.

Summer is here! To help you enjoy this sunny season outdoors to its fullest, we've put together a great reading list for you. Whether relaxing at the beach, curled up in bed with your A50 sheets, cooling off at a cafe, or at a picnic in the park, you'll love this varied round-up. Sure to be inspiring, educational, comical, thrilling, or just plain fun. Take some time to unplug by turning off your phone, putting down the laptop, and ignoring emails for a while. Pick up a book instead!

If you haven’t heard of Marie Kondo yet, she’s the superstar Japanese home organizer. And thanks to her best-selling book and hit Netflix show, she’s become famous world-wide, for her home decluttering techniques and tricks. 

We’ve implemented several of Marie’s strategies into our cleaning and organizing routine, and these are the top 5 tricks that have worked best for us.

From her Netflix Show to her NY Times’ bestselling book the Life Changing Magic of Tidying Up Marie Kondo, a tidying superstar in Japan, is a huge hit here in America as well. But who is she, what is ‘Tidying’ and how does it improve our mood? And why does she recommend ‘thanking’ old shirts or jeans or magazines and then donating or throwing them out?

In honor of Sleep Awareness Week, we’d like to share some of our best tips for getting a better night’s sleep. Remember, sleep is crucial to helping you feel, look and function at your best, so make quality sleep a priority in your life!

Winter has been here for several months now, and the prolonged dreary, wet weather can dampen your spirits (pun intended). It's easy to get into a health and wellness funk when the cold weather makes it more difficult to function normally. Read our newest blog post for five ways to help you feel better and beat those blues.