State of A50

The State of A50 2024

The State of A50 2024

Happy New Year! It's a great time to rewind and reflect on 2024. It's also time for our annual State of A50.

Company transparency is very important to us, and we at Authenticity50 strive to be open and honest with our customers, supporters, and friends about what is going on behind-the-seams of our biz.

Every year, we're committed to taking a look back on what went well, how we can improve, and what you’re looking for in your Made in USA home goods.

Keep reading for our annual State of A50, and an exciting sneak peek of what’s to come in the new year!

Collage of a woman sitting in bed under an A50 Duvet Cover, a woman manufacturing Heritage American Sheets, and a bed dressed with Heritage American Sheets.

 

Brand-New Sheets and Restocked Bestsellers

The biggest announcement we made this year was the introduction of our Heritage American Sheets in April 2024. We set out to combine vintage quality, durability, and softness with modern US manufacturing, all in a 180-thread count spread. This set became an instant favorite. We quickly sold out and then restocked in just a few months!

Woman laying in bed holding a cup of coffee. The bed is dressed in Rustic Cotton Heritage American Sheets.

With the launch of these new sheets came a brand new color, which we named Rustic Cotton. Unbleached and uncolored, these natural sheets look good with any decorating style. Any farmhouse chic fans out there? :) We then introduced Cloud White, a porcelain shade reminiscent of our popular Signature Sheets.

“The Heritage American Sheets are amazing! Soft, nice weight, and breathable. Made in USA is sprinkles on the sundae! This is my first sheet set purchase from Authenticity50 but won’t be my last.”

-Michelle L.

Our popular Custom Comfort Pillows and award-winning Heritage Blankets had another strong year as well. Multiple times, these bestsellers sold out and were restocked. We consistently continue to receive 5-star reviews and high praise for these premium bedding products, and we're always happy to read what customers have to say.

Woman laying in bed snuggled up with Coastal Blue Heritage Blanket throw.

"I have suffered with neck and shoulder pain for years. I can definitely tell the difference after using this pillow. I can’t say enough about the quality of the product either. Very satisfied!"

-Tracey B.

Hearing that our pillows help relieve neck, back, and shoulder pain and contribute to a better night's sleep and that our blankets provide the perfect amount of warmth and coziness is what we aimed for when we designed them. We're so glad that we can create high-quality home goods that people continue to enjoy year after year!

 

Made in America

Who makes all of this possible? Our incredible manufacturing partners across the country. Since our humble Kickstarter beginnings nearly a decade ago, we’ve been dedicated to bringing quality manufacturing back to the United States. All of our bath & bedding goods are made 100% in the USA from Seed-to-Stitch®. No dirty overseas factories and no pollution-creating shipping containers.

“I can not recommend Authenticity50 highly enough. Every product they produce is superb. On top of everything else, their products are made in the USA! Proud to support local and amazing companies.”

-Courtney K.

In late October, Steph visited our pillow manufacturer in Southern California. It had been a while since we had visited, and it was great to see the talented team there! The crew working at this world-class facility are leaders in green manufacturing and go to great lengths to lower their carbon footprint. Their skilled employees work very hard to create some of the best bedding products on the market, right in the greater LA area. We’re so proud to partner with them, and make the best pillows you've ever slept on!

Collage of co-founder Steph visiting our Custom Comfort Pillow manufacturing partners.

We plan to hit the road again in 2025 to visit our manufacturers around the country including those in the South and North East. And of course, we'll share photos and videos when we do!

We're excited to make more trips to visit our partners, as it's always humbling to work with these dedicated teams. They all put so much pride and care into the products they create and we're so proud to work together and keep American textile jobs here! 

 

Giving Back

Supporting American-made also means supporting the small towns and communities making it all possible, especially when tragedy strikes. We've run numerous fundraisers and giveback campaigns over the years, and 2024 was no different.

When the Southeast was devastated by Hurricane Helene, we immediately asked our North Carolina manufacturing partners, colleagues, and friends how we could help. They suggested we raise awareness by holding a fundraiser.

So we ran a weekend-long giveback campaign where 10% of all proceeds went to the North Carolina Community Foundation. This organization was on the ground working with non-profit and charitable organizations to provide emergency relief to those impacted. Thanks to supporters and customers like you, we surpassed our donation goal and made a $1,600 donation to the NCCF!

"Authenticity50 sheets are wonderful and they just last and last and get softer with each wash. They donate to good causes and are made in the USA."

-G.B.

We also continued our support of EOD techs and their families. Over Memorial Day weekend, we ran a giveback campaign for the EOD Warrior Foundation. We truly appreciate everything these brave individuals do for our country and were so honored to donate $1,250. To date, we've donated over $10,000 to the EODWF.

Collage of 2024 Authenticity50 giveback campaigns. On the left: an American flag floating in a street flooded by Hurricane Helene (photo credit: CNN). On the right: EOD techs in uniform walking.

 

In the News

2024 was an exciting year on the press side, as well. Less than a year after they were launched, our Heritage American Sheets were featured in both American Farmhouse Style and VUE Atlanta’s 2024 Luxury Holiday Gift Guide.

Over on Instagram, we teamed up with our friend, HGTV’s Jenny Marrs, and her team at the Marrs Mercantile for a Fall Feels Giveaway. It’s no secret that Jenny and Dave are huge A50 fans, and we’re always excited to work with them! If you haven't seen their hit show, Fixer to Fabulous, check it out. A50 products appeared on their spin-off show, Fixer to Fabulous: The Welcome Inn, and are used at their Welcome Inn rental property for guests.

"I haven't had a good night sleep in a long time. I just couldn't get the right pillow for neck support. So when I saw this pillow recommended by Jenny Marrs, I thought I would try it… I highly recommend this pillow. I am looking forward to many nights of sweet sleep."

-Sandy W.

We've got some fun things in the works with Jenny & Dave for 2025, and we'll share that in the coming months. In the meantime, check out season 6 of their HGTV show. It just premiered this week!

We closed out the year with a photoshoot showcasing all of our Made in USA bedding, as well as new models (both human and canine!) Keep an eye out for these fabulous product shots around our website, in our weekly email newsletter, and on our Instagram and Facebook!

Collage of new pics from our 2024 product photoshoot. On the left: a woman holding a mug and sitting by the fireplace with her Heritage Blanket. On the right: a dog sitting and smiling on a freshly-made bed. The bed is made with Heritage American Sheets.


 

Looking Ahead

We have quite a few exciting projects in development for 2025. On the towels front, we're hard at work getting these highly anticipated bath products! We want towels back in stock as much as you do, and we’re eager to get them produced again soon.

There's been a lot of turmoil lately in the domestic terry industry but hopefully, manufacturing has now stabilized and we'll be able to offer our popular, high-quality towels in just a few months. Stay tuned as we finalize things with our partners. We'll be sure to let you know as soon as we've got a launch date!

"These towels truly are fantastic - their super soft texture and being made in America add to their appeal. Highly recommended for anyone seeking quality and comfort in their towels."

-Timothy S.

We’re also in discussion with our Heritage American Sheet manufacturers about introducing a new colorway. It's still in development, but if things go as planned, we could launch it in the first half of 2025. Fans of our new Heritage American Sheets will also be happy to know that we’re going to restock Rustic Cotton in Queen, Full, Twin/Twin XL sizes in just a few weeks.

And lastly, while development details are still under wraps, we might have our biggest collaboration yet this year! Filled with iconic history and a storied manufacturing legacy, we're hopeful that we can launch something you'll love this Fall.

Keep an eye on your inbox this year as we continue to share updates on new products and colorways, and more information about restocks on all of your faves!

Two kids wrapped up in Heritage Blanket throws sitting on a back patio.

We’re very excited for what the new year will bring, and we hope you are as well. As always, thank you for your continued support of our American-made small business and for helping us keep manufacturing ethical and local. We literally wouldn’t be here without you!

Reach out to our US-based team with any thoughts, feedback, or ideas you have. We're always happy to hear from you. And please continue to share Authenticity50 with your friends and family! We love having you as a part of our community and appreciate all you do to spread the word about our mission, company, and USA-made products.

Wishing you a happy and healthy 2025,

Jimmy, Steph, and Team A50

Reading next

Dog laying on a bed dressed in multiple Authenticity50 bedding products (such as a Heritage Blanket and Envelope Closure Pillowcases).

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Customer Reviews

Based on 461 reviews
95%
(436)
3%
(12)
1%
(6)
0%
(1)
1%
(6)
K
Ken (Hinesville, Georgia)
Super Sized Blanket

The King size heritage is the perfect weight when the weather becomes old.

A
Alexandra F. (Chicago, Illinois)
Beautiful blanket

Our blanket is a beautiful addition to our authenticity duvet cover

T
Teri M. (Round Rock, Texas)
Beautiful & Fantastic Quality!

I’ve bought 2 king blankets & 2 throw blankets. They are well crafted and look beautiful even after washing. Super soft. Perfect weight. So proud these are American made.

J
Julie C. (Portland, Oregon)
Highly Recommend

I highly recommend the Heritage blankets! I ordered two and they're so well made, beautiful colors, and warm so I just ordered two more. And most of all they are made with cotton grown in the US and sewn in the US. Perfect!

L
Laurie E. (Chapin, South Carolina)
The best cotton blanket we have ever had

We have been using an acrylic blanket, which was fine when we got into bed. But a few hours later, I’d wake up overheated, I knew the cure for this would be a cotton blanket. We only wanted to buy made in America.. I picked exactly what I wanted from authenticity 50 and it was shipped to me in a few days. When I opened it to wash it per the instructions there were no foul smells. I believe this is really seed to stitch made in America. I believe this blanket is worth every penny. And I would buy it again, but I don’t think I’ll have to because it’s such great quality. We sleep very comfortably now with a perfect weighted blanket that keeps us warm but lets the excess heat out so we don’t get sweaty in bed. I would recommend this to my friends and I would buy it as a wedding gift.TY authenticity 50.