We’re back at it for our annual State of A50, the 3rd one since 2017. We know you appreciate receiving these updates, and the transparency that we’ve shared in building this business, so let’s dive right in and let you know what’s been happening.

Summer is here! To help you enjoy this sunny season outdoors to its fullest, we've put together a great reading list for you. Whether relaxing at the beach, curled up in bed with your A50 sheets, cooling off at a cafe, or at a picnic in the park, you'll love this varied round-up. Sure to be inspiring, educational, comical, thrilling, or just plain fun. Take some time to unplug by turning off your phone, putting down the laptop, and ignoring emails for a while. Pick up a book instead!

If you haven’t heard of Marie Kondo yet, she’s the superstar Japanese home organizer. And thanks to her best-selling book and hit Netflix show, she’s become famous world-wide, for her home decluttering techniques and tricks. 

We’ve implemented several of Marie’s strategies into our cleaning and organizing routine, and these are the top 5 tricks that have worked best for us.

From her Netflix Show to her NY Times’ bestselling book the Life Changing Magic of Tidying Up Marie Kondo, a tidying superstar in Japan, is a huge hit here in America as well. But who is she, what is ‘Tidying’ and how does it improve our mood? And why does she recommend ‘thanking’ old shirts or jeans or magazines and then donating or throwing them out?

In honor of Sleep Awareness Week, we’d like to share some of our best tips for getting a better night’s sleep. Remember, sleep is crucial to helping you feel, look and function at your best, so make quality sleep a priority in your life!

Winter has been here for several months now, and the prolonged dreary, wet weather can dampen your spirits (pun intended). It's easy to get into a health and wellness funk when the cold weather makes it more difficult to function normally. Read our newest blog post for five ways to help you feel better and beat those blues.

Well, we're a few weeks into the new year, have you stuck with the ones you made? Or have you already missed a day for this and a day for that? If so, IT'S OKAY!! 

For us at Authenticity 50, we always strive to be as open and transparent with you, our valued customer and supporter. It is extremely important for us to share our highs & lows, as we work tirelessly to bring back American-made luxe bedding - one sheet set at a time.

Pima cotton is a long staple cotton. Due to it’s long fibers, pima cotton has gained a reputation for producing a smooth fabric that is soft to the touch, resistant to fraying, tearing, pilling, wrinkling, and fading.

It’s officially Spring, and winter is on the way out! With sunny days on the way in, we at A50 want to share our best tips and ideas for getting your house ready for the new season.

It’s time to get rid of winter in your bedroom, so follow these suggestions to freshen up your sleep sanctuary.

In the fourth and final installment of our New Year - New You series, we want to tackle a subject that is usually at the top of most resolution lists: Fitness & Exercise.