
Cotton vs. Bamboo vs. Microfiber: What Makes the Best Bath Towel?
When purchasing bath towels, what qualities are most important to you? Absorbency...Durability...Comfort? The market is filled with unique options, some of the most popular being cotton, bamboo, an...

How often should you replace your pillow?
All good things must come to an end. Your pillow is no exception. As comfy and "broke-in" as it might be, your pillow could be full of allergens, nasty bacteria and other dangerous pathogens if it'...

Authenticity50 at HGTV Stars' Marrs Mercantile in Centerton, Arkansas
It all started roughly two years ago, when the production team from HGTV’s hit show Fixer to Fabulous reached out to us. They were impressed by our American-made mission and premium bedding product...

What is the best pillow for neck and back pain?
If you're 1 of the 100 million Americans that suffers from neck and back pain, choosing the right pillow is crucial for a good night's sleep and a pain-free day when you wake up. Traditional feath...

We know you enjoy learning about what’s going on each year with Authenticity50, and that you appreciate getting a behind-the-seams look at what’s happening. The State of A50 is your yearly view int...

Why you should use a washcloth
Every single hour your body sheds an average of 200,000,000 skin cells. Combine that with the dirt and grime of the day and you can easily see why you'd want to scrub that nastiness off your body e...




