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by Deagan Williams January 09, 2020 3 min read

If you're searching for the best bath towel, there's a few things to make sure you look for. Most people want a bath towel that is super soft, absorbent, generously sized, and made to last. After years of research, we've developed a towel that achieves all of this and even more.

Supima Cotton

The type of fiber used is the most important component you will want to consider when it comes to finding the best bath towel. Like Authenticity50 bedding, our Essential Cotton Towels are made using the finest American grown Supima cotton. Supima cotton, the most expensive cotton available, is the best choice for towels because it is more absorbent than standard cotton and similar fibers - which helps you dry off faster. The extra long-staple Supima cotton fibers are also much more durable, providing you with many more years of use. Most importantly, Supima cotton is super soft, giving you the perfect amount of plush, cozy comfort you need when getting out of the bath or shower. If you've ever dried off with a cheaply made towel, you already know what type of punishment your skin is in for! Not only does it feel rough like sandpaper, it's very thin, unsubstantial, and doesn't absorb any water! You can learn more about the benefits of Supima cotton here.


2-Ply Yarn Loops

The majority of towels you will find in stores today are made using 1-ply yarn loops. A well-made and super plush towel will always use 2-ply yarn loops, which is what we chose for our Essential Cotton Towels. To create a 2-ply yarn, two strands of yarn are twisted together to form a single strand. This process nearly doubles the amount of fabric in the towel which results in the towel being heavier in weight, more absorbent, and much, much softer. 2-ply yarn loops is a must-have when looking for luxury towels.




You deserve a towel that will give you a spa-like feeling at home. There's nothing more disappointing than getting out of the shower or bath, soaking wet and reaching for a towel that's barely large enough to cover your body. Let the kids use those small towels and find yourself a luxurious towel that will make you feel like royalty. Standard bath towels are around 27in x 52in. Our Essential Cotton Towels are 30in x 62in, offering you an additional 456 square inches of towel real estate to dry off with! 



As we mentioned above, using 2-ply yarn loops in a towel nearly doubles the amount of fabric being used and increases the overall weight of the towel. The weight of fabric is generally measured in GSM (grams per square meter). Towels vary from 300-900 GSM. The smaller the GSM, the thinner and lighter the towel. And vice versa, the larger the GSM, the thicker and heavier the towel. For luxury towels, you will want to find a GSM between 600-900, most towels in this range will have 2-ply yarn and will be much more absorbent. The only downfall to the higher GSM is it takes slightly longer for the towel to dry. If you reuse your towel once or even a few times, be sure to hang your towel up in a manner that will allow for air flow and quicker drying. Our Essential Cotton Towels weigh in at 800 GSM, making it one of the highest quality towels available on the market.

Are you ready for that spa-like feeling at home? Our thick, white, 100% cotton towels are designed from the ground up to be the softest, most comfy towel you've ever used. Ringspun Supima cotton loops and an over-sized design that you'll love every day. And proudly 100% Seed-to-Stitch® made in the USA - supporting local communities from coast to coast. 

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