We’re back at it for our annual State of A50, the 3rd one since 2017. We know you appreciate receiving these updates, and the transparency that we’ve shared in building this business, so let’s dive right in and let you know what’s been happening.
2019 has been both the most exciting year here at Authenticity50 - and the most challenging. We have many reasons to be optimistic - 3 amazing new products will be launching in November and December; a brand refresh has just rolled out that shares our values; and a growing customer base that is more in line with our Seed-to-Stitch® cause than ever before.
But life never moves in a perfectly straight line and we’ve had serious challenges to overcome - many of you know our mill that weaves our fabric closed last year leaving a gaping hole in our manufacturing partner chain (and in our hearts), one that we are still working to fill; a serious shortage of Sheet Sets going into the holidays (about 15% of what we’d like to have) means we’re going to run out of product; and most importantly, our sewing shop needs more volume to sustain their business and we need to grow to keep their lights on.