There’s a reason the American-grown Supima® cotton we use costs more than 2x the price of regular cotton, and it shows in the product. It's finer and more expensive than Egyptian Cotton and traditional Pima cotton. Its extra-long staples allows us to spin an extremely fine yet durable single-ply thread, which results in a softer, more breathable, and longer lasting bed sheet.
In fact, Supima® is 35% longer than regular cotton, which makes the fiber 45% stronger and considerably softer. Supima® accounts for less than 3% of the cotton grown in the United States, and comes fully certified by the Supima® association.
What’s more, the provenance of Supima® cotton is verified at every level of the manufacturing process by the American Supima® association, who also requires that all companies get a license in order to use Supima® in their products.
Most Egyptian Cotton is not grown in Egypt; in fact it is mostly grown in China or India. According to this article in the WSJ "The Cotton Egypt Association, which licenses the trademark and certifies suppliers, estimates that 90% of products labeled “Egyptian cotton” are fakes".
Our Supima® cotton comes from a farm in the San Joaquin Valley of California - just a few hours from the Authenticity 50 headquarters - that has been family owned and operated for more than 50 years. Not only is their cotton the best in the country, it’s some of the best in the world, and the perfect foundation for our sheets.