You’ve heard it before: the higher the thread-count, the better the sheets. But, the truth is far from the sales pitch. In most cases, a higher thread-count means lower quality.
An honest 250 thread-count sheet has 125 vertical threads and 125 horizontal threads. A 750 thread-count sheet also has 125 vertical threads and 125 horizontal threads. But the manufacturer uses a thread that has 3 plys (ie, it’s made from 3 thinner threads twisted together) and then triples the count.
More often than not, this 3-ply thread is made with cheaper, weaker cotton that requires the extra plys because it’s less durable. So, in most instances, a higher thread-count is actually an indicator of an inferior product.
At Authenticity 50, we use the highest quality, extra-long staple Supima® cotton. This allows us to spin an extremely fine yet durable single-ply thread. And that thread makes for a much softer, and longer lasting fabric. So you can enjoy our sheets for years to come.