by Jimmy MacDonald October 29, 2015 2 min read


Premium cotton is the primary ingredient in Authenticity 50 luxury sheets, and this sets us apart from all other bedding products out there.

The entire manufacturing process is exceedingly important and can not be downplayed. However, if we start with the best cotton in the world, our American spinners & weavers can utilize their expertise to create something truly special.

Authenticity 50 partnered with a cotton farm in the San Joaquin Valley of California, which has been family-owned for more than 50 years, and

employs hundreds of people. I visited the farm so I could meet the people behind the product, see how the cotton is farmed and processed, and verify the source.

One of the great things being about Made in the USA, is that my cotton farm is only a 3.5 hour drive away from Los Angeles, versus a 15 hour flight to Egypt!

Founder inspects the Supima cotton farm

When I met with the staff, they generously spent 6 hours with me, giving me a comprehensive tour of the entire picking process. A former Marine took me up in a helicopter to view the vast farm, employees showed me how they grade and process the Supima® cotton, and they also confirmed that our sheets are getting top grade Supima®! We even compared staple lengths of regular upland cotton to Supima®, and the staff educated me on how the extra-long staple (used in our sheets) translates into a softer hand feel and a more durable yarn.

There is a reason our Supima® costs more than 2x the price of upland cotton and it shows in the product. The staff explained to me that a large amount of Supima® is exported, only to come home to America as finished product. They also told me that they are thrilled to see A50 launch and keep production in the States!

Authenticity 50 founder learning how Supima cotton compares to Egyptian cotton

I was very happy to hear that, as keeping manufacturing here in our country is paramount to themission behind Authenticity 50. This experience drove home the importance of our partners to our business and the value of the relationships we can build with them. No product exists in a vacuum and we’re thrilled to be working with great family-owned businesses like our California cotton farm. They are truly the best in the business.

The next installment in this series talks about the yarn spinning process. 

Our Authenticity 50 Supima® Cotton Sheets have 1,000 5-Star Reviews. See them HERE!



Also in Seed to Stitch // Our A50 Blog

Tips to Find the Best Bath Towels
Tips to Find the Best Bath Towels

by Deagan Williams January 09, 2020 3 min read 2 Comments

If you're searching for the best bath towel, there's a few things to make sure you look for.Most people want a bath towel that is super soft, absorbent, generously sized, and made to last. After years of research, we've developed a towel that achieves all of this and even more.
Read More
American Wool Comforter
5 Reasons Why a Wool Comforter is Better Than Down

by Deagan Williams December 05, 2019 3 min read 2 Comments

If you're in the market for a new duvet (comforter) to keep you warm during those cold Winter nights, you've probably come across the dilemma of wool vs. down. To clarify, wool comes from the coat of animals such as sheep, goats and llamas. Down is typically derived from duck or goose feathers. If you're not sure which is right for you, keep reading.
Read More
What's the best pillow for side, back & stomach sleepers?
What's the best pillow for side, back & stomach sleepers?

by Deagan Williams November 26, 2019 3 min read

The key to a great night's sleep is a pillow that offers you comfort while also offering the right amount of support you need to reduce back and neck pain. Regardless of how you sleep, we've taken the guesswork out of your pillow search. Read on to learn the best pillow for back sleepers, side sleepers and stomach sleepers.
Read More