The entire manufacturing process is exceedingly important and can not be downplayed. However, if we start with the best cotton in the world, our American spinners & weavers can utilize their expertise to create something truly special.
Authenticity 50 partnered with a cotton farm in the San Joaquin Valley of California, which has been family-owned for more than 50 years, and
employs hundreds of people. I visited the farm so I could meet the people behind the product, see how the cotton is farmed and processed, and verify the source.
One of the great things being about Made in the USA, is that my cotton farm is only a 3.5 hour drive away from Los Angeles, versus a 15 hour flight to Egypt!
When I met with the staff, they generously spent 6 hours with me, giving me a comprehensive tour of the entire picking process. A former Marine took me up in a helicopter to view the vast farm, employees showed me how they grade and process the Supima® cotton, and they also confirmed that our sheets are getting top grade Supima®! We even compared staple lengths of regular upland cotton to Supima®, and the staff educated me on how the extra-long staple (used in our sheets) translates into a softer hand feel and a more durable yarn.
There is a reason our Supima® costs more than 2x the price of upland cotton and it shows in the product. The staff explained to me that a large amount of Supima® is exported, only to come home to America as finished product. They also told me that they are thrilled to see A50 launch and keep production in the States!
I was very happy to hear that, as keeping manufacturing here in our country is paramount to themission behind Authenticity 50. This experience drove home the importance of our partners to our business and the value of the relationships we can build with them. No product exists in a vacuum and we’re thrilled to be working with great family-owned businesses like our California cotton farm. They are truly the best in the business.
The next installment in this series talks about the yarn spinning process.