by Jimmy MacDonald December 15, 2015 2 Comments

Designed and manufactured in America. Prepping the yarn prior to weaving.

The most exciting part about launching A50 is getting to work closely with awesome partners!The nearly 100 year old mill that weaves our fabric has been in business since the 1920’s and is, to this day, a family-owned operation.

The mill is a symbol of employee dedication and loyalty. Over a quarter of their employees have been with them for more than 25 years and they proudly display the Quarter Century club on their walls. Their plant manager has been with them for more than 40 years and was on the verge of retirement when he gave me a tour of the plant in the summer.

Touringthe mill is a lesson in size and scale. The building is massive -it could easily fit 2 or 3 football fields inside the main manufacturing floor!The investment in machinery that they have made isvery impressive. There is hardly room to walk between all the looms, spinning machines and quality control equipment that is chugging along, literally, 24 hours a day, 7 days a week.

There is a lot of pride and expertise in running an operation ofthis scale and magnitude and you can sense that when you walk their floor.We are proud to partner with them and trust them enough to build our business around their mill.

A wall of looms for weaving fabric in the USA. A manufacturing work of art.

The textile industry has been in a perpetual race to the bottom for the past two and a half decades.Most domestic manufacturing went overseas in the 80’s, as companies sought to prioritize their bottom line. Profitability became paramount, and high quality, labor, and materials were sacrificed.

Faced with this situation, the mill we work with decided that in order to survive the pricing wars they had to go the opposite direction. They focused theirefforts on delivering the highest qualityfabric possible for businesses thatcared about their production process, even if the price point was higher.

Quality is the linchpin to their success and they produce superior fabric, at a higher price point. These guys are the exception. Their product is not cheap, if we were to sell our sheets to department stores you would be paying more than $300 a set.

Their focus onpremium quality allowed them to stay in business - but even they were hit hard by themass exodus of manufacturing.They were forced to close 3 of their 4 mills, and layoff many skilled, loyal employees. Of course this is our rallying cry, we want to bring these jobs back!But we need your helpand support to do so!

Authenticity 50 is very excited to fully support American manufacturing and this mill, with our premium quality, Made in USA bedsheets. And we look forward to a long-lasting and successful relationship with our fabulous domestic partners!

Our Authenticity 50 Supima® Cotton Sheets have 1,000 5-Star Reviews. See them HERE!

Jimmy MacDonald
Jimmy MacDonald


2 Responses

Authenticity 50
Authenticity 50

August 02, 2017

Hi Amy,
Watch this space! We hope to be working on towels before the holidays.

Amy Haywood
Amy Haywood

March 01, 2017

I’m planning to guy a couple of sheet sets from A50 in the next month or so. I also wanted to see if you have any recommendations for American made towels that are quality? Do you have any partners that sell bath, hand towels and wash cloths? Thank you!

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