First here's a quick overview of the Pros & Cons. You can find the in-depth story below.
|Verified by the Supima® Association|
|Extra-Long Staple for strong & soft fibers|
|Grown ONLY in America|
|One of the longest staple cottons available|
|Expensive!! Pricier than Egyptian cotton.|
|Nearly 3x the Price of USA-grown upland cotton|
|Long-staple cotton if it is real Egyptian cotton|
|Above average consistency|
|Good quality if you're getting the real thing|
|90% of Egyptian Cotton is Fake|
|Grown in China or India more than Egypt|
|Expensive for cotton of questionable origin|
|The 'mystique' of Egyptian cotton is greater than the reality|
|Long-staple cotton that is above average quality|
|Above average consistency|
|Generally good quality and often grown in USA|
|May be grown abroad|
|Not monitored by 3rd party organizations|
|Not as consistent as Supima cotton|
|May be blended with cheaper cotton|
Egyptian, Pima and Supima® cotton share common ancestry, as the extra-long staple variety they both possess originated in Egypt. In the early 1900’s, a premium version of that cotton was grown in Arizona, and became known as Pima (to honor the Pima Indians who tended the cotton fields there.) This type of American cotton later became known as Supima®, or “Superior Pima.” In 1951, the American Supima® Association was formed, to oversee the use of Supima® cotton in American products. To this day, the ASA ensures that only manufacturers who incorporate Extra-Long Staple Supima® cotton in their products can use the Supima® name and trademark.
According to an article in the Wall Street Journal "The Cotton Egypt Association, which licenses the trademark and certifies suppliers, estimates that 90% of products labeled “Egyptian cotton” are fakes but such public rebukes for mislabeling are rare."
Extra-Long staple Egyptian cotton, is a very high quality cotton, and comparable to Supima®. However, the issue is that Egypt keeps most of its Extra-Long staple cotton within its borders and primarily exports lower quality, long-staple cotton. There is no verification system to prove that you are getting true, Extra-Long staple Egyptian cotton as there is with Supima®. Unless you buy your product in Egypt, it’s likely you are purchasing a product that contains their lower quality Long staple cotton.
The great thing about using Supima® cotton is that you are getting the highest quality, Extra-Long staple cotton available! The provenance of Supima® cotton is verified at every level of the manufacturing process; all manufacturers and retailers (including Authenticity 50) who use Supima® in their products, must get licensed with the American Supima® association.
A huge focus of Authenticity 50 is transparency and verification. We love that the Supima® Association does this for us so we can focus on getting you the highest quality product at the best possible price.
Here are some interesting facts and figures: