Decades ago, the price of something was based on where it was made, and what it was made out of. Sadly, that's no longer the case.
These days you're paying for Super Bowl commercials, billboards in Times Square, and myriad other non-essentials that drive up prices without adding value. Huge advertising budgets are paid for by using cheap labor and materials overseas.
We've cut all of that out. With our sheets, you're only paying for what you get: luxury quality bedding, made from the finest cotton in the world at the best factories in America.
And, we sell our sheets direct to you - straight from the factory floor to your bedroom - without a middleman retailer or their mark-up.