Thread-Count: Why Everything You’ve Heard is a Lie!

Is thread-count important, does it matter? When looking for the perfect set of bed sheets we’ve all been sold the thread-count myth: The higher the thread-count, the better the sheets. 600, 800, 1000, thread counts must be better right??

At Authenticity50 we pride ourselves on being Honest about bedding. Most companies lie about their Thread-Counts and in most cases, higher thread-count sheets equate to LOWER quality!

Here’s the lie. An honest 180 thread-count sheet set has 90 vertical threads and 90 horizontal threads. A 540 thread-count sheet set ALSO has 90 vertical threads and 90 horizontal threads! But in this situation, the manufacturers simply creates a thread that has 3 plies (think of a thread made of 3 threads twisted together) and then TRIPLE-counts the thread.

This 3 ply thread is made with cheaper, weak cotton that requires the extra plies. The lower quality cotton is much less durable, so sheet makers mask this fact by twisting more fibers together! Selling you a so-called 540-thread count set of sheets.

At Authenticity50, we start with the highest quality long staple American-grown cotton. This long staple cotton allows us to spin a much finer fiber without increasing the number of plies. A single-ply fiber will not feel scratchy as there are far fewer ends exposed. The higher quality cotton fiber allows us to weave a fabulous sheet that actually gets SOFTER the more you wash and use it.

The bottom-line: Higher thread-count sheets are, at the very least, a total marketing gimmick by sheet manufacturers to sell their products. The sad fact is that these sheets are often an indicator of inferior cotton and lower quality fabric.

At Authenticity50, we set out to create products that you will love to use EVERY day. The finest bed sheets available at a fair price with an HONEST thread-count. 100% Made in America. With dozens of 5-star reviews, check us out HERE!

Check out what Consumer Reports had to say on this subject HERE. 

We've also written on the subject for The Huffington Post HERE. 

Learn why Supima® is superior to Egyptian Cotton HERE. 

Learn why Percale sleeps better than Sateen HERE.

Have a new mattress and not sure what sheets to get? Check out this guide. 

Honest American-made Bed Sheets, 1000+ 5-Star Reviews. Sold direct at fair prices. Learn more HERE.