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Thread-Count: Why Everything You’ve Heard is a Lie!

Is thread-count important, does it matter? When looking for the perfect set of bed sheets we’ve all been sold the thread-count myth: The higher the thread-count, the better the sheets. 600, 800, 1000, thread counts must be better right??

The truth is far from the sales pitch you’ve come to believe. The reality is actually quite different. In some cases, higher thread-count sheets equate to LOWER quality!


Here’s the lie. An honest 250 thread-count sheet set has 125 vertical threads and 125 horizontal threads. A 750 thread-count sheet set ALSO has 125 vertical threads and 125 horizontal threads! But in this situation, the manufacturers simply creates a thread that has 3 plys (think of a thread made of 3 threads twisted together) and then TRIPLE-counts the thread.

Thread count does not equal quality

This 3 ply thread is made with cheaper, weak cotton that requires the extra plys. The lower quality cotton is much less durable, so sheet makers mask this fact by twisting more fibers together! Selling you a so-called 750-thread count set of sheets.


At Authenticity 50, we start with the highest quality extra-long staple Supima® cotton. This extra-long staple cotton allows us to spin a much finer fiber without increasing the number of plys (it also costs us nearly 3x the price of normal cotton). A single-ply fiber will not feel scratchy as there are far fewer ends exposed. The higher quality cotton fiber allows us to weave a fabulous sheet that actually gets SOFTER the more you wash and use it.


The bottom-line: Higher thread-count sheets are, at the very least, a total marketing gimmick by sheet manufacturers to sell their products. The sad fact is that these sheets are often an indicator of inferior cotton and lower quality fabric.

Optimum thread count for comfortAt Authenticity 50, we set out to create products that you will love to use EVERY day. The finest bed sheets available at a fair price. 100% Made in America. With over 97% 5-star reviews you should check us out HERE

Check out what Consumer Reports had to say on this subject HERE

We've also written on the subject for The Huffington Post HERE

Learn why Supima® is superior to Egyptian Cotton HERE

Learn why Percale sleeps better than Sateen HERE.

Take a look at our honest 250 thread count sheets HERE!




Jimmy MacDonald
Jimmy MacDonald

Author



8 Responses

Authenticity 50
Authenticity 50

February 25, 2017

Hi Sue, Thanks for your question. In fact not ALL mills in the USA are closed… In the neighborhood of 98% of them have closed down but there are still a handful remaining.
We have great partners that we work with. If you’d like to learn more about our weavers you can check out our article here: https://authenticity50.com/blogs/news/81262340-manufacturer-series-weaving-the-finest-percale-fabric-in-america

Sue
Sue

February 25, 2017

Since all the mills are now closed in the USA,,,where do you obtain the fabric for your sheets?

Authenticity 50
Authenticity 50

December 05, 2016

Hi Jody,
Thanks for your question! Our 250 thread-count sheets will provide a cool, crisp hand that gets softer and more comfy with washes and use. They won’t, however, come out of the washer/dryer looking like it has been starched/ironed. That look is achieved by using anti-wrinkle treatments which involve baking Formaldehyde, a known carcinogen, into the fabric. We DON’T want to sleep in carcinogens, so we left that treatment off our sheets.

Jody Touart
Jody Touart

October 20, 2016

What thread count provides a crisp sheet almost like it has been startch and ironed.

Jimmy
Jimmy

January 22, 2016

Hi Carla,
I’m glad we could shed some light on the subject of thread-count for you! It’s a very commonly held belief that thread-count equals higher quality but it’s really more of a marketing ploy than anything else. We’re doing away with the marketing gimmicks and delivering on quality. Made in America, no compromises!
We can’t wait to get your sheets to you, they will speak for themselves!
Best,
Jimmy

carla
carla

January 20, 2016

I had no idea that high thread count does not equal higher quality! Thanks for this great article.
I’m looking forward to receiving my sheet set and supporting American jobs at the same time!

Jimmy
Jimmy

January 08, 2016

Thanks for the comments Christina, PJ! We’re very excited to be bringing this project to market, it’s about time for there to be some high-quality, 100% Made in USA bed sheets available! And I agree, driving around the South you see a TON of closed textile mills… it’s very sad. But we’re working to change this trend and bring the jobs and manufacturing back.

christina
christina

January 08, 2016

I googled sheets made in the USA and came upon your site. I’ve ordered a queen set and am anxious to receive them.
Tragic that textiles such as sheets and towels are no longer made in this country. We have the cotton, the facilities and machines and the people to make fine products in our country. Thing of all the people who could be employed and the savings in fuel cost for overseas transportation. It makes me weep. Thank you for your efforts.

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