The truth is far from the sales pitch you’ve come to believe. The reality is actually quite different. In some cases, higher thread-count sheets equate to LOWER quality!
Here’s the lie. An honest 250 thread-count sheet set has 125 vertical threads and 125 horizontal threads. A 750 thread-count sheet set ALSO has 125 vertical threads and 125 horizontal threads! But in this situation, the manufacturers simply creates a thread that has 3 plys (think of a thread made of 3 threads twisted together) and then TRIPLE-counts the thread.
This 3 ply thread is made with cheaper, weak cotton that requires the extra plys. The lower quality cotton is much less durable, so sheet makers mask this fact by twisting more fibers together! Selling you a so-called 750-thread count set of sheets.
At Authenticity 50, we start with the highest quality extra-long staple Supima® cotton. This extra-long staple cotton allows us to spin a much finer fiber without increasing the number of plys (it also costs us nearly 3x the price of normal cotton). A single-ply fiber will not feel scratchy as there are far fewer ends exposed. The higher quality cotton fiber allows us to weave a fabulous sheet that actually gets SOFTER the more you wash and use it.
The bottom-line: Higher thread-count sheets are, at the very least, a total marketing gimmick by sheet manufacturers to sell their products. The sad fact is that these sheets are often an indicator of inferior cotton and lower quality fabric.
At Authenticity 50, we set out to create products that you will love to use EVERY day. The finest bed sheets available at a fair price. 100% Made in America. With over 97% 5-star reviews you should check us out HERE.
Check out what Consumer Reports had to say on this subject HERE.
We've also written on the subject for The Huffington Post HERE.
Learn why Supima® is superior to Egyptian Cotton HERE.
Learn why Percale sleeps better than Sateen HERE.